Daily Letter from the CEO: The Words That Hold Us Together

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Most people think the Pledge of Allegiance has always sounded the same: a timeless sequence of words etched into the American soul since the beginning. But the truth is much more fascinating. It took a national crisis of identity and a pivotal gathering in 1923 to give us the version that holds us together today.

As we stand here in July 2026, celebrating the monumental America 250th anniversary, I’ve spent a lot of time reflecting on the power of specific words. Yesterday, I wrote to you about the civic moment we are currently living through. Today, I want to dive deeper into why the words we say every morning actually matter.

The 1923 Pivot: From "My Flag" to "The Flag"

Picture this: It’s June 14, 1923. Washington D.C. is humid, and the air is thick with a different kind of tension. Following World War I, the United States was a melting pot that was still figuring out how to simmer. There was a concern among civic leaders: including the American Legion and the Daughters of the American Revolution: that the original 1892 wording of the Pledge was a bit too ambiguous.

Originally, children and citizens said, "I pledge allegiance to my Flag."

On the surface, it sounds personal and poetic. But the delegates at the 1923 National Flag Conference saw a potential problem. For the millions of new immigrants who had recently arrived on our shores, "my flag" could technically refer to the flag of their birth country.

The 1923 National Flag Conference in a grand Washington D.C. hall

To ensure there was no confusion about where our shared loyalty lay, they changed the phrase to: "the flag of the United States." A year later, they added the finishing touch: "of America."

This wasn't just a grammatical edit; it was a defining moment of national unification. It was an invitation: and a requirement: for every person standing on American soil to identify exactly which republic they were vowing to protect.

Precision in a Time of Celebration

Why does this matter to you today, as you watch the fireworks and attend the parades for America’s 250th?

Because unity doesn't happen by accident. It happens through intentional, precise language. When we say the Pledge today, we aren't just reciting a poem. We are participating in a historical lineage that recognizes our need for a clear, common ground.

At Pledge Allegiance, we believe that understanding this history is the antidote to the divisiveness we often see in the news. When you know the "why" behind the words, the ritual becomes a bridge rather than a chore. Whether you are an educator looking for classroom programs or a veteran who has defended that very flag, these words belong to you.

A Legacy for the Next 250 Years

As I look out my window at the flags lining the streets for this historic anniversary, I’m reminded that our job isn't just to look backward. We are stewards of the next 250 years.

A diverse group of Americans celebrating the 250th anniversary at sunset

Think about the weight of that responsibility. How do we ensure that the next generation understands the significance of the 1923 changes? How do we make sure that "liberty and justice for all" remains a promise and not just a platitude?

It starts with education. It starts with replacing assumptions with actual knowledge.

What You Can Do Today

I want to challenge you to do three things as we celebrate this week:

  1. Reflect on the Change: The next time you say the Pledge, pause when you get to the words "of the United States of America." Remember that those words were added to make sure we were all looking at the same horizon.
  2. Share the Story: Tell a friend or a family member about the 1923 National Flag Conference. It’s a great piece of "barbecue trivia" that actually carries deep civic weight.
  3. Support the Mission: Our work to bring this education to schools and communities is only possible because of people like you. If you feel moved by the spirit of America 250, consider making a donation to help us reach more classrooms this fall.

The Words That Still Stand

We live in a world of fleeting digital messages and 24-hour news cycles. It is rare to find something that stays as steady as the flag. The Pledge, though it has evolved, remains the heartbeat of our civic life.

A bright American flag waving against a clear blue sky

It was the 1923 conference that gave us the clarity we needed during a time of great change. As we navigate our own era of transformation in 2026, let’s hold onto that same precision and purpose.

Thank you for being part of this journey with us. Let’s keep building a country that knows its history and cherishes its future.

Stay patriotic,

Dan Kost
CEO, Pledge Allegiance


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Stylized American Flag Graphic representing unity and civic values

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