Daily Letter from the CEO

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August 20, 2026

Friends,

The fireworks are over. The flags are still flying. The conversations sparked by America’s 250th anniversary continue.

As I reflect on this historic year, I keep returning to one simple question: What does it mean to belong to a nation whose story is still being written?

I do not believe the answer is found in a single celebration, speech, or ceremony. It is found in the choices you make every day – how seriously you take your responsibilities, how honestly you learn your history, and how respectfully you engage with people who see the country differently than you do.

That is where the Pledge of Allegiance enters the conversation.

At Pledge Allegiance, our mission is straightforward: replace assumptions with actual knowledge. We want you to understand the history, meaning, and civic purpose behind the words you may have spoken since childhood. We believe informed patriotism is stronger than automatic patriotism because it gives you a foundation for responsible action.

America 250 Is a Beginning, Not an Ending

America’s 250th anniversary gives all of us a meaningful opportunity to look backward and forward at the same time.

The official America250 initiative encourages Americans to reflect on the nation’s history, honor the contributions of its people, and consider the future we want to build. That work should not end when the anniversary year does. In many ways, the celebration serves as a starting point.

A birthday invites gratitude, but it also invites maturity. You can celebrate what America has accomplished while remaining honest about the work still ahead. You can honor the ideals of liberty and justice while recognizing that generations of Americans have had to struggle to make those ideals more real.

That is not disloyalty. That is citizenship.

The Pledge gives us a compact way to consider these responsibilities. When you say “liberty and justice for all,” you are not merely repeating a familiar conclusion. You are engaging with an unfinished promise – one that asks every generation to contribute.

Bright American classroom with a teacher leading students in a civic education discussion

Do You Know the History Behind the Words?

Most people can recite the Pledge of Allegiance. Fewer people can explain its history.

Francis Bellamy wrote the original Pledge in 1892. Its language has changed over time, including the addition of “under God” in 1954. The United States Code now provides the familiar wording and describes the customary manner of delivery.

Those details matter because history gives meaning to tradition. Without context, the Pledge can become background noise. With context, each phrase can become an invitation to think.

Consider the word allegiance. It asks you to consider what your loyalty means and where that loyalty belongs. In the American constitutional system, allegiance is not supposed to mean blind obedience to a political leader or party. It points toward the nation and the republic – a system of self-government that depends on the participation of its people.

Consider indivisible. It does not mean Americans agree on everything. Our history proves otherwise. It means you continue to recognize a shared national identity even amid serious disagreements.

And consider justice for all. Those words challenge you to measure the nation not only by its intentions, but also by its treatment of its people.

When you learn the Pledge of Allegiance history, you gain more than trivia. You gain a clearer lens for understanding American civic life.

Leadership Requires More Than Having the Loudest Voice

My work as a CEO has taught me that leadership is often misunderstood. People sometimes think leadership means having the strongest opinion in the room or delivering the most forceful speech.

I see it differently.

Leadership means accepting responsibility for the culture you help create. It means listening before reacting, learning before assuming, and choosing long-term trust over short-term applause.

Those principles guide our work at Pledge Allegiance. We do not approach civic education as a tool for dividing Americans into opposing camps. We approach it as a way to help you ask better questions and participate more thoughtfully.

That requires discipline. You have to resist the temptation to reduce every civic issue to a slogan. You have to make room for history, complexity, and good-faith disagreement. You also have to recognize that civil dialogue is not weakness. It is a form of strength.

The health of a republic depends on citizens who can disagree without treating one another as enemies.

Our community dialogue programs are built around that belief. So are our educational resources and classroom programs. We want to help teachers, families, veterans, and community leaders create spaces where curiosity replaces suspicion.

Honor Veterans by Listening to Their Stories

You cannot discuss the Pledge without thinking about the people who have served under the flag.

Every veteran carries a story that connects personal sacrifice to the larger American experience. Some stories are dramatic. Others are quiet – built from long days, difficult decisions, missed holidays, and the steady commitment to serve.

When you listen to a veteran, history stops being distant. It becomes personal.

American veteran speaking with students about service, history, and civic responsibility

Our veterans initiatives exist to honor that connection. We work to preserve service members’ stories and bring those experiences into conversations with younger generations. The goal is not to place veterans on a pedestal where no one can reach them. The goal is to make their wisdom available to the communities they helped protect.

You can support that work by listening. Invite a veteran to speak with your classroom, family, or civic group. Ask what service taught them about responsibility. Ask what they hope young Americans understand about freedom.

Then pay attention to the answer.

Gratitude becomes more meaningful when it leads to action. Honoring veterans means remembering their service, preserving their stories, and carrying civic responsibility forward.

What the Pledge Teaches You About Freedom

One of the most important lessons in the Pledge is that civic participation must remain voluntary.

In West Virginia State Board of Education v. Barnette, the Supreme Court held that public school students could not be compelled to salute the flag or recite the Pledge. The decision is a powerful reminder that American freedom includes freedom of conscience.

That may seem surprising at first. How can a nation honor a shared civic tradition while protecting an individual’s right not to participate?

The answer is found in the tension itself.

A free society does not require you to surrender your conscience. It asks you to exercise judgment responsibly. You may choose to recite the Pledge. You may choose to stand silently. Either way, you can still learn its history and engage respectfully with the people around you.

This is why knowledge matters so much. When you understand the constitutional principles surrounding the Pledge, you can move beyond arguments driven by assumption. You can discuss tradition and freedom in the same conversation.

That is civic maturity.

Historic American monument representing the enduring ideals of liberty and civic responsibility

Your Assignment for Today

I want to offer you a simple assignment – one that takes only a few minutes.

  1. Read the Pledge slowly. Do not recite it from memory. Look at each phrase.
  2. Choose one word. Focus on “allegiance,” “republic,” “indivisible,” “liberty,” or “justice.”
  3. Learn its history. Use our educational resources to explore the background and evolution of the Pledge.
  4. Start a conversation. Ask someone in your family or community what that word means to them.
  5. Connect learning to service. Find one practical way to strengthen your community this week.

You do not need to solve every national challenge today. You do need to remain curious, informed, and willing to contribute.

That is how civic values become habits. That is how habits become culture. And that is how a nation carries its ideals into another century.

A Final Word from Me

I am proud of the work our team continues to do at Pledge Allegiance. We have reached millions of Americans, supported educational programs, honored veterans, and created opportunities for more thoughtful civic participation.

But the mission is never finished.

America’s 250th anniversary reminds me that the republic is not something you simply inherit. You receive it, learn it, test it, and strengthen it – then pass it forward.

So take the next step with us. Explore the history of the Pledge. Share what you learn with a student, a family member, or a neighbor. Listen to a veteran. Choose a civil conversation over a reflexive argument.

Patriotism is not just pride in where you live. It is the decision to understand what you have inherited and accept responsibility for what comes next.

Stay informed. Stay engaged. Keep asking good questions.

And keep the promise of “liberty and justice for all” close to your heart.

Dan Kost
CEO, Pledge Allegiance

Frequently Asked Questions

What is the purpose of the Pledge of Allegiance?

The Pledge of Allegiance is a civic expression of loyalty to the United States and the constitutional republic it represents. Learning its history helps you understand the values behind the words rather than repeating them automatically.

Why is civic education important during America’s 250th anniversary?

Civic education helps you understand American history, government, rights, and responsibilities. During the 250th anniversary, it gives you the knowledge needed to celebrate honestly and participate meaningfully in the nation’s future.

How can you support Pledge Allegiance?

You can explore Pledge Allegiance educational resources, share accurate information about the Pledge, support veterans initiatives, and participate in respectful community dialogue about civic responsibility.

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